Nesist launches to make sustainable living premium — and simple

Dateline: Pune, India — October 5, 2025

Nesist launches to make sustainable living premium — and simple

Nesist, a design-first sustainability brand, officially launched today with a clear mission: help households live healthier and reduce waste through clean-label foods and grow-at-home kits engineered for Indian homes. Founded by entrepreneur and brand builder Deep Gautam, Nesist blends taste, convenience, and responsible design so that planet-positive choices feel effortless.

The brand’s name, “Nesist,” reflects its core ethos — Natural, Necessary, Sustainable. Each pillar is built into the product roadmap: short, readable ingredient lists; useful, everyday formats; and packaging decisions that prioritize materials, refills, and circular thinking. From pantry essentials to balcony-friendly grow kits (herbs, microgreens, composting aids), Nesist focuses on products that people will use daily — and actually enjoy.

“Sustainability shouldn’t ask families to compromise on taste, time, or aesthetics,” said Deep Gautam, Founder of Nesist. “Our aim is to remove friction. If something is beautifully designed, clearly labeled, and easy to use, people keep coming back to it — and that’s where real impact begins.”

Nesist was founded to address two converging realities. First, consumers want cleaner foods with fewer additives and more transparency. Second, cities face mounting health and environmental pressures — from polluted air to overflowing landfills — that are tied to everyday consumption patterns. Scientific consensus links air and waste pollution to respiratory and cardiovascular risks, while ultra-processed diets have been associated with lifestyle diseases. Nesist’s approach starts at home: make better daily choices simpler, then reinforce them with good design and clear information.

At launch, Nesist is introducing a foundational lineup:

• Clean-label foods with short, honest ingredients and flavor-first recipes.
• Grow-at-home kits that work in small spaces — microgreens, kitchen-herb kits, and easy composting companions.
• Helpful guides & community so beginners can start quickly and build confident habits.

Packaging follows a “less but better” philosophy: paper-first where possible, refill-friendly formats under evaluation, and straightforward instructions that cut confusion and waste. The brand will pilot community challenges to nudge homes toward measurable wins — more fresh greens grown, less food waste sent to landfills, and a shift to reading labels with intent.

“We want sustainable living to feel like an upgrade, not a sacrifice,” Gautam added. “If we can make the better choice the easier and more delightful one, adoption scales naturally.”

Nesist’s long-term purpose is simple: empower households to grow, cook, and consume better. The company will expand its portfolio with data-driven iterations from early users, and it invites partners across food, urban gardening, and distribution to collaborate.

For launch updates, product previews, and early access opportunities, visit nesist.com and follow Nesist on social platforms.

About Nesist
Nesist is a design-driven sustainability brand founded by Deep Gautam in 2025. The company creates clean-label foods and grow-at-home kits that make healthier, lower-waste living simple and desirable. Guided by “Natural, Necessary, Sustainable,” Nesist emphasizes transparent labels, everyday usefulness, and circular thinking.